Two- and three-word keyword phrases usually work List keywords that are too generic, irrelevant, or obscure. Get your erasers or red pens out it’s time to refine your keyword list. Remember to structure your ad groups in a way that makes You canĪfter you have selected your keywords, you should move your keywords into the ad groups What words would someone search for on Google comes to mind. Your first step is to come up with as many keywords relating to you campaign as
The right keyword list: expand, group, and More quickly if you’ve chosen the right keywords. If users are looking for your product or service, they’ll find you Keywords are the guts of your ad campaign. Relevance of your ad text, keyword, and landing page.ĩ4% of people search with multi-word phrases Quality Score is determined by your keyword’s click-through rate (CTR) on Google and by the S Quality Score: The measurement used to determine your ad’s relevance to user searches. You can set the maximum CPC bid at the ad group or S Maximum Cost-per-click (CPC) Bid: The maximum amount you’re willing to pay each time a userĬlicks on your ad for a particular keyword. When a user searches on your keyword, your ad might be shown. S Keyword: A specific word, or combination of words, used to target your ads to potential customers. S Ad Group: A collection of ads within a campaign that corresponds to a group of related keywords. Each campaign can contain multiple ad groups. S Campaign: A component of your account that allows you to focus your advertising on specific Structure each campaign around just one goal. Once you know what you want to do with your Adwords campaigns, it’s time to put your plan S How much do you want to spend per month? S What do you want to achieve with your advertising? S How is your business different from your competitors? When you’re creating your campaigns, ask yourself the following questions to get aīetter picture of how you should set them up to maximize your Adwords success: Plan your campaigns around your business needs. You can alter or add campaigns as necessary. Which of your ads, campaigns, and keywords are working, and which aren’t, so Organization gives your account a solid framework, making it easier to determine S Creating Effective Landing Pages (that initiate a “conversion”) S Deliver Compelling Adverts that Cause Click-Through (CTR) S Pay only for results (ie when your advert is S You have Total Control – You set the Budget What is AdWords? Google AdWords is Google's advertising system in whichĪdvertisers bid on certain keywords in order for their clickable ads to appear in Search Advertising Are We Today…and Where
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